{"id":855,"date":"2024-11-06T07:09:53","date_gmt":"2024-11-06T07:09:53","guid":{"rendered":"https:\/\/www.brandingbuilders.com\/services\/web-analytics-conversion-rate-optimisation-cro\/"},"modified":"2024-11-12T08:02:55","modified_gmt":"2024-11-12T08:02:55","slug":"web-analytics-conversion-rate-optimisation-cro","status":"publish","type":"page","link":"https:\/\/www.brandingbuilders.com\/en\/services\/web-analytics-conversion-rate-optimisation-cro\/","title":{"rendered":"Web Analytics &amp; Conversion Rate Optimisation (CRO)"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; inner_shadow=&#8221;on&#8221; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/ldkmotorcycles.com\/branding2024\/wp-content\/uploads\/2024\/11\/analitica-web.jpg&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0.5)&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;60px|20px|60px|20px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|900|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#f2f2f2&#8243; header_font_size=&#8221;78px&#8221; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#f2f2f2&#8243; header_2_font_size=&#8221;53px&#8221; header_font_size_tablet=&#8221;78px&#8221; header_font_size_phone=&#8221;54px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;53px&#8221; header_2_font_size_phone=&#8221;36px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><span>Web Analytics<\/span><\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#f2f2f2&#8243; text_font_size=&#8221;19px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span><strong>Turn Data into Strategic Decisions.<\/strong><br \/>We measure, analyse and optimise your site to transform traffic into conversions, maximising the return on your digital investment.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#2c2c2c&#8221; header_2_font_size=&#8221;58px&#8221; header_2_font_size_tablet=&#8221;58px&#8221; header_2_font_size_phone=&#8221;38px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span>Why are Web Analytics and CRO Important?<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#19b5fe&#8221; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|30%||30%|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#2c2c2c&#8221; text_font_size=&#8221;19px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Web analytics and conversion rate optimisation (CRO) enable you to understand user behaviour, identify opportunities and make strategic changes that convert visitors into customers. <\/span><\/p>\n<p><span>At <\/span><strong>Branding Builders<\/strong><span>, we employ advanced analytics and optimisation tools to maximise the results of each visit and help you achieve your business goals.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#2c2c2c&#8221; text_font_size=&#8221;19px&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_font_size=&#8221;34px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span>Benefits of Web Analytics and CRO<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_toggle title=&#8221;Data-Driven Decision Making&#8221; open_toggle_text_color=&#8221;#19b5fe&#8221; open_toggle_background_color=&#8221;#f2f2f2&#8243; closed_toggle_background_color=&#8221;#f2f2f2&#8243; icon_color=&#8221;#19b5fe&#8221; open_icon_color=&#8221;#19b5fe&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#19b5fe&#8221; title_font=&#8221;Poppins|600|||||||&#8221; body_font=&#8221;Poppins||||||||&#8221; body_text_color=&#8221;#2c2c2c&#8221; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; border_width_all=&#8221;4px&#8221; border_color_all=&#8221;#19b5fe&#8221; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;110%|110%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<p><span>Identify patterns, measure the impact of your campaigns and adjust your strategy accordingly.<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;Increased Conversion Rate&#8221; open_toggle_text_color=&#8221;#19b5fe&#8221; open_toggle_background_color=&#8221;#f2f2f2&#8243; closed_toggle_background_color=&#8221;#f2f2f2&#8243; icon_color=&#8221;#19b5fe&#8221; open_icon_color=&#8221;#19b5fe&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#19b5fe&#8221; title_font=&#8221;Poppins|600|||||||&#8221; body_font=&#8221;Poppins||||||||&#8221; body_text_color=&#8221;#2c2c2c&#8221; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; border_width_all=&#8221;4px&#8221; border_color_all=&#8221;#19b5fe&#8221; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;110%|110%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<p><span>Through analysis and optimisation, we transform traffic into conversions, improving your ROI.<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;User Experience Optimisation&#8221; open_toggle_text_color=&#8221;#19b5fe&#8221; open_toggle_background_color=&#8221;#f2f2f2&#8243; closed_toggle_background_color=&#8221;#f2f2f2&#8243; icon_color=&#8221;#19b5fe&#8221; open_icon_color=&#8221;#19b5fe&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#19b5fe&#8221; title_font=&#8221;Poppins|600|||||||&#8221; body_font=&#8221;Poppins||||||||&#8221; body_text_color=&#8221;#2c2c2c&#8221; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; border_width_all=&#8221;4px&#8221; border_color_all=&#8221;#19b5fe&#8221; box_shadow_style=&#8221;preset3&#8243; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;110%|110%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<p><span>We improve navigation and accessibility to provide an experience that encourages users to take action.<\/span><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f2f2f2&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;65px&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_font_size=&#8221;42px&#8221; header_3_font_size_tablet=&#8221;42px&#8221; header_3_font_size_phone=&#8221;36px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span>Our Web Analytics and Conversion Optimisation Process (CRO)<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#19b5fe&#8221; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|30%||30%|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#2c2c2c&#8221; text_font_size=&#8221;19px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Our approach to conversion optimisation and analytics is based on accurate data collection, detailed analysis and implementation of strategic changes to maximise your site&#8217;s performance.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; border_color_all=&#8221;#19b5fe&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;0px&#8221; box_shadow_color=&#8221;#19b5fe&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_scale__hover=&#8221;110%|110%&#8221; box_shadow_blur__hover_enabled=&#8221;on|hover&#8221; box_shadow_blur__hover=&#8221;31px&#8221;][et_pb_blurb title=&#8221;Step 1&#8243; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf200;||fa||900&#8243; icon_color=&#8221;#19b5fe&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;52px&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#19b5fe&#8221; header_font_size=&#8221;24px&#8221; body_font=&#8221;Poppins|600|||||||&#8221; body_text_color=&#8221;#19b5fe&#8221; body_font_size=&#8221;16px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; border_color_all=&#8221;#0C71C3&#8243; border_color_top=&#8221;#19b5fe&#8221; border_color_right=&#8221;#19b5fe&#8221; border_color_left=&#8221;#19b5fe&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Data Audit<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;|30px||30px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>We get Reliable and Complex Data<\/strong><br \/><span>We perform an initial audit to ensure your analytics tools (such as Google Analytics and Google Tag Manager) are set up correctly, capturing accurate data on user behaviour and conversions.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#2c2c2c&#8221; background_color=&#8221;#f2f2f2&#8243; custom_margin=&#8221;|20px|20px|20px|false|false&#8221; custom_padding=&#8221;10px|10px|10px|10px|false|false&#8221; border_color_right=&#8221;#FFFFFF&#8221; border_color_bottom=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"text-decoration: underline;\"><em>Results<\/em><\/span><span>: Accurate and reliable data that provides a true picture of your website&#8217;s performance.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; border_color_all=&#8221;#19b5fe&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;0px&#8221; box_shadow_color=&#8221;#19b5fe&#8221; global_colors_info=&#8221;{}&#8221; box_shadow_blur__hover=&#8221;31px&#8221; box_shadow_blur__hover_enabled=&#8221;on|hover&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;110%|110%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;][et_pb_blurb title=&#8221;Step 2&#8243; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf406;||fa||900&#8243; icon_color=&#8221;#19b5fe&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;52px&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#19b5fe&#8221; header_font_size=&#8221;24px&#8221; body_font=&#8221;Poppins|600|||||||&#8221; body_text_color=&#8221;#19b5fe&#8221; body_font_size=&#8221;16px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; border_color_all=&#8221;#0C71C3&#8243; border_color_top=&#8221;#19b5fe&#8221; border_color_right=&#8221;#19b5fe&#8221; border_color_left=&#8221;#19b5fe&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>User Behaviour Analysis<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;|30px||30px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>We identify Critical Points and Usage Patterns<\/strong><br \/><span>We analyse how users interact with your site, looking at navigation patterns, entry and exit pages, and critical points in the conversion funnel.<\/span><span> This allows us to identify opportunities to improve the user experience.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#2c2c2c&#8221; background_color=&#8221;#f2f2f2&#8243; custom_margin=&#8221;|20px|20px|20px|false|false&#8221; custom_padding=&#8221;10px|10px|10px|10px|false|false&#8221; border_color_right=&#8221;#FFFFFF&#8221; border_color_bottom=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"text-decoration: underline;\"><em>Results<\/em><\/span><span>: Detailed information on areas of improvement and friction points in the user&#8217;s journey.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; border_color_all=&#8221;#19b5fe&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;0px&#8221; box_shadow_color=&#8221;#19b5fe&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_scale__hover=&#8221;110%|110%&#8221; box_shadow_blur__hover_enabled=&#8221;on|hover&#8221; box_shadow_blur__hover=&#8221;31px&#8221;][et_pb_blurb title=&#8221;Step 3&#8243; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf493;||fa||900&#8243; icon_color=&#8221;#19b5fe&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;52px&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#19b5fe&#8221; header_font_size=&#8221;24px&#8221; body_font=&#8221;Poppins|600|||||||&#8221; body_text_color=&#8221;#19b5fe&#8221; body_font_size=&#8221;16px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; border_color_all=&#8221;#0C71C3&#8243; border_color_top=&#8221;#19b5fe&#8221; border_color_right=&#8221;#19b5fe&#8221; border_color_left=&#8221;#19b5fe&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>A\/B Testing and Experiments<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;|30px||30px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Testing Changes to Improve Performance<\/strong><br \/><span>We conduct A\/B and multivariate tests to test alternative versions of key pages, comparing elements such as layout, CTAs, forms and text to see which delivers better conversion results.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#2c2c2c&#8221; background_color=&#8221;#f2f2f2&#8243; custom_margin=&#8221;|20px|20px|20px|false|false&#8221; custom_padding=&#8221;10px|10px|10px|10px|false|false&#8221; border_color_right=&#8221;#FFFFFF&#8221; border_color_bottom=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"text-decoration: underline;\"><em>Results<\/em><\/span><span>: Data indicating which changes increase the conversion rate and improve the user experience.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; border_color_all=&#8221;#19b5fe&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;0px&#8221; box_shadow_color=&#8221;#19b5fe&#8221; global_colors_info=&#8221;{}&#8221; box_shadow_blur__hover=&#8221;31px&#8221; box_shadow_blur__hover_enabled=&#8221;on|hover&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;110%|110%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;][et_pb_blurb title=&#8221;Step 4&#8243; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf662;||fa||900&#8243; icon_color=&#8221;#19b5fe&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;52px&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#19b5fe&#8221; header_font_size=&#8221;24px&#8221; body_font=&#8221;Poppins|600|||||||&#8221; body_text_color=&#8221;#19b5fe&#8221; body_font_size=&#8221;16px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; border_color_all=&#8221;#0C71C3&#8243; border_color_top=&#8221;#19b5fe&#8221; border_color_right=&#8221;#19b5fe&#8221; border_color_left=&#8221;#19b5fe&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Conversion Funnel Analysis<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;|30px||30px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Optimising Every Step Towards Conversion<\/strong><br \/><span>We break down the conversion funnel to identify at which stages users abandon and which actions lead to conversion. This information allows us to adjust and optimise each step, removing obstacles and increasing the fluidity of the process. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#2c2c2c&#8221; background_color=&#8221;#f2f2f2&#8243; custom_margin=&#8221;|20px|20px|20px|false|false&#8221; custom_padding=&#8221;10px|10px|10px|10px|false|false&#8221; border_color_right=&#8221;#FFFFFF&#8221; border_color_bottom=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"text-decoration: underline;\"><em>Results<\/em><\/span><span>: An optimised funnel that improves user retention and conversion rates.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; border_color_all=&#8221;#19b5fe&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;0px&#8221; box_shadow_color=&#8221;#19b5fe&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221; transform_scale__hover=&#8221;110%|110%&#8221; box_shadow_blur__hover_enabled=&#8221;on|hover&#8221; box_shadow_blur__hover=&#8221;31px&#8221;][et_pb_blurb title=&#8221;Step 5&#8243; use_icon=&#8221;on&#8221; font_icon=&#8221;&#xf5ae;||fa||900&#8243; icon_color=&#8221;#19b5fe&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;52px&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#19b5fe&#8221; header_font_size=&#8221;24px&#8221; body_font=&#8221;Poppins|600|||||||&#8221; body_text_color=&#8221;#19b5fe&#8221; body_font_size=&#8221;16px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; border_color_all=&#8221;#0C71C3&#8243; border_color_top=&#8221;#19b5fe&#8221; border_color_right=&#8221;#19b5fe&#8221; border_color_left=&#8221;#19b5fe&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Content and UX Optimisation<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;|30px||30px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Improving Content and Visual Experience<\/strong><br \/><span>We review and optimise the content and layout of key pages to make them more attractive and relevant to the user, ensuring that every visual and textual element is conversion oriented.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#2c2c2c&#8221; background_color=&#8221;#f2f2f2&#8243; custom_margin=&#8221;|20px|20px|20px|false|false&#8221; custom_padding=&#8221;10px|10px|10px|10px|false|false&#8221; border_color_right=&#8221;#FFFFFF&#8221; border_color_bottom=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"text-decoration: underline;\"><em>Results<\/em><\/span><span>: Pages that capture attention, maintain interest and generate specific actions by the user.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; border_color_all=&#8221;#19b5fe&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_vertical=&#8221;0px&#8221; box_shadow_blur=&#8221;0px&#8221; box_shadow_color=&#8221;#19b5fe&#8221; global_colors_info=&#8221;{}&#8221; box_shadow_blur__hover=&#8221;31px&#8221; box_shadow_blur__hover_enabled=&#8221;on|hover&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;110%|110%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;][et_pb_blurb title=&#8221;Step 6&#8243; use_icon=&#8221;on&#8221; font_icon=&#8221;&#x66;||divi||400&#8243; icon_color=&#8221;#19b5fe&#8221; icon_placement=&#8221;left&#8221; image_icon_width=&#8221;52px&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Montserrat|600|||||||&#8221; header_text_color=&#8221;#19b5fe&#8221; header_font_size=&#8221;24px&#8221; body_font=&#8221;Poppins|600|||||||&#8221; body_text_color=&#8221;#19b5fe&#8221; body_font_size=&#8221;16px&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;20px|20px|20px|20px|false|false&#8221; border_color_all=&#8221;#0C71C3&#8243; border_color_top=&#8221;#19b5fe&#8221; border_color_right=&#8221;#19b5fe&#8221; border_color_left=&#8221;#19b5fe&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Continuous Monitoring and Adjustments<\/span><\/p>\n<p>[\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; custom_margin=&#8221;||10px||false|false&#8221; custom_padding=&#8221;|30px||30px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Measuring Impact and Adjusting Strategies<\/strong><br \/><span>Once improvements are implemented, we continuously monitor the results to ensure that the changes are having a positive impact. We adjust the strategy on an ongoing basis to further improve conversion and optimise performance. <\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#2c2c2c&#8221; background_color=&#8221;#f2f2f2&#8243; custom_margin=&#8221;|20px|20px|20px|false|false&#8221; custom_padding=&#8221;10px|10px|10px|10px|false|false&#8221; border_color_right=&#8221;#FFFFFF&#8221; border_color_bottom=&#8221;#FFFFFF&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"text-decoration: underline;\"><em>Results<\/em><\/span><span>: A constantly improving website, adapted to the changing needs of users and the market.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;65px&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_font_size=&#8221;46px&#8221; header_3_font_size_tablet=&#8221;46px&#8221; header_3_font_size_phone=&#8221;36px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Case studies and testimonials<\/h3>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#19b5fe&#8221; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|30%||30%|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#2c2c2c&#8221; text_font_size=&#8221;19px&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span>Explore how our clients have increased conversion rates, improved user retention and optimised their digital marketing spend with our CRO and data analytics strategies.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><em>&#8220;Thanks to the conversion optimization and analytics performed by Branding Builders, we have managed to double our conversion rate. Every decision we make is now backed by data and has been key to our growth.&#8221;<\/em><br \/><em><strong>\u2014 F. M. (Lord Drake Kustoms)<\/strong><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span>&#8220;Working with Branding Builders has completely transformed our view of how to interpret data. They provided us not only with a well-founded analytics strategy, but also helped us optimize every touchpoint with our customers.&#8221;<\/span><br \/><strong>\u2014 Luc\u00eda Mart\u00ednez (Customiza tu Moto)<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f2f2f2&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; header_text_align=&#8221;center&#8221; header_2_font=&#8221;Montserrat|900|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;65px&#8221; header_3_font=&#8221;Montserrat|800|||||||&#8221; header_3_text_align=&#8221;center&#8221; header_3_font_size=&#8221;42px&#8221; header_3_line_height=&#8221;1.2em&#8221; header_3_font_size_tablet=&#8221;42px&#8221; header_3_font_size_phone=&#8221;36px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span>Frequently Asked Questions about Web Analytics and Conversion Optimisation<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#19b5fe&#8221; divider_weight=&#8221;2px&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|30%||30%|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_toggle title=&#8221;What kind of businesses can benefit from CRO?&#8221; open_toggle_text_color=&#8221;#19b5fe&#8221; open_toggle_background_color=&#8221;#f2f2f2&#8243; closed_toggle_background_color=&#8221;#f2f2f2&#8243; icon_color=&#8221;#19b5fe&#8221; open_icon_color=&#8221;#19b5fe&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#19b5fe&#8221; title_font=&#8221;Poppins|600|||||||&#8221; body_font=&#8221;Poppins||||||||&#8221; body_text_color=&#8221;#2c2c2c&#8221; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; border_width_all=&#8221;4px&#8221; border_color_all=&#8221;#19b5fe&#8221; box_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;110%|110%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<p><span>All businesses looking to optimise their website and improve conversions can benefit from a CRO strategy tailored to their needs.<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;How long does it take to see results with conversion optimisation?&#8221; open_toggle_text_color=&#8221;#19b5fe&#8221; open_toggle_background_color=&#8221;#f2f2f2&#8243; closed_toggle_background_color=&#8221;#f2f2f2&#8243; icon_color=&#8221;#19b5fe&#8221; open_icon_color=&#8221;#19b5fe&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#19b5fe&#8221; title_font=&#8221;Poppins|600|||||||&#8221; body_font=&#8221;Poppins||||||||&#8221; body_text_color=&#8221;#2c2c2c&#8221; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; border_width_all=&#8221;4px&#8221; border_color_all=&#8221;#19b5fe&#8221; box_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;110%|110%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<p><span>The first results can be seen within a few weeks, depending on the volume of traffic and the implementation of changes.<\/span><\/p>\n<p>[\/et_pb_toggle][et_pb_toggle title=&#8221;How do you measure the success of conversion improvements?&#8221; open_toggle_text_color=&#8221;#19b5fe&#8221; open_toggle_background_color=&#8221;#f2f2f2&#8243; closed_toggle_background_color=&#8221;#f2f2f2&#8243; icon_color=&#8221;#19b5fe&#8221; open_icon_color=&#8221;#19b5fe&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#19b5fe&#8221; title_font=&#8221;Poppins|600|||||||&#8221; body_font=&#8221;Poppins||||||||&#8221; body_text_color=&#8221;#2c2c2c&#8221; width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; border_width_all=&#8221;4px&#8221; border_color_all=&#8221;#19b5fe&#8221; box_shadow_style=&#8221;preset3&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; transform_styles__hover_enabled=&#8221;on|hover&#8221; transform_scale__hover=&#8221;110%|110%&#8221; transform_scale__hover_enabled=&#8221;on|hover&#8221; transform_translate__hover_enabled=&#8221;on|desktop&#8221; transform_rotate__hover_enabled=&#8221;on|desktop&#8221; transform_skew__hover_enabled=&#8221;on|desktop&#8221; transform_origin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<p><span>We measure success through KPIs such as conversion rate, time on site, bounce rate and key interactions.<\/span><\/p>\n<p>[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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