Design and Visual Identity
We design visual identities that tell your story and create a lasting connection with your audience.
Why is a Visual Identity important?
Visual identity is the face of your brand. It reflects who you are, what you stand for and how you want to be perceived.
At Branding Builders, we create visual identities that are not only aesthetically appealing, but also strategically designed to connect with your audience and differentiate you from the competition.
Benefits of a Well Defined Visual Identity
Brand Recognition
A consistent and well-designed visual identity allows your brand to be easily recognised across all channels and touch points.
Emotional Connection
People connect with brands that feel authentic and reflect a unique personality; visual design is key to this connection.
Trust and Professionalism
A professional and consistent visual identity builds trust and credibility in your brand, driving customer engagement and loyalty.
Our Visual Identity Design process
We work step by step with you to build a visual identity that reflects the essence of your brand and resonates with your audience:
Step 1
Creative Brief & Brand Review
We discover what your brand wants to communicate.
We start with a briefing session in which we explore your brand’s vision, mission, values and personality.
This allows us to understand what you want to convey and the emotional tone of your visual identity.
Results: A deep understanding of the essence of your brand as a solid basis for the creative process.
Step 2
Creation of Logo and Brand Symbols
Memorable and Effective Logo Design
We develop a unique logo that encapsulates your brand identity and facilitates immediate recognition. We explore options for logos, symbols, isotypes and imagotypes that authentically reflect your brand’s personality.
Results: A distinctive and professional logo that becomes the central image of your visual identity.
Step 3
Colour Palette & Typography
Colours and Typography That Highlight Your Personality
We select a colour palette and typography that reinforce the tone of your brand and create a harmonious visual experience.
Colours convey emotion and help differentiate you, while typography brings personality and legibility.
Results: A coherent visual combination that enhances your brand message and makes it easy to apply across multiple platforms.
Step 4
Graphic Elements and Design Styles
Beyond the Logo
We define the graphic elements, illustration styles and visual patterns that will accompany your logo, creating a complete and flexible visual identity.
These elements help to unify your brand’s presence in different media and applications.
Results: A versatile and adaptable visual system that gives consistency to all your brand’s communication pieces.
Step 5
Visual Style Guide
We set the Visual Standards for your Brand
We compile all design decisions into a style guide that ensures the consistency of your visual identity in every piece of communication. This guide includes logo usage, colours, typography and recommended applications.
Results: A practical and comprehensive tool that ensures your visual identity remains consistent and professional over time.
Case studies and testimonials
Explore examples of visual identities we designed for brands that needed to stand out in their industry. See how visual cohesion and professional aesthetics helped each brand achieve their business goals.
‘Branding Builders accurately captured our company’s personality in every design element. Now, every visual piece conveys who we are, which has strengthened our connection with clients.’
– Pablo P. (Reverman)
‘The visual identity that Branding Builders developed for our company exceeded all our expectations. Not only did they understand the essence of our brand, but they managed to reflect it in every visual detail, from the logo to the colours and typography. We now have a presence that stands out in the marketplace and communicates professionalism and authenticity at every point of contact with our customers. We have received countless positive comments, and finally feel that our image reflects who we are’.
– Lucas R. (Málaga Lux Properties)
Frequently Asked Questions on Visual Identity
How long does it take to develop a complete visual identity?
Depending on the scope of the project, the time may vary, but generally takes between 4 and 6 weeks.
What does the visual style guide include?
It includes all the elements of your visual identity: logo, colour palette, typography, graphic elements, style of photography and guidelines for application in different media.
Can the visual identity be updated later?
Yes, our team can help you update or redesign your visual identity as your brand evolves.
Ready to Create a Visual Identity that Connects and Stands Out?
At Branding Builders, we are here to help you build a visual identity that communicates your essence and differentiates you from the competition. Contact us and find out how we can bring your brand image to life!