Web Analytics
Turn Data into Strategic Decisions.
We measure, analyse and optimise your site to transform traffic into conversions, maximising the return on your digital investment.
Why are Web Analytics and CRO Important?
Web analytics and conversion rate optimisation (CRO) enable you to understand user behaviour, identify opportunities and make strategic changes that convert visitors into customers.
At Branding Builders, we employ advanced analytics and optimisation tools to maximise the results of each visit and help you achieve your business goals.
Benefits of Web Analytics and CRO
Data-Driven Decision Making
Identify patterns, measure the impact of your campaigns and adjust your strategy accordingly.
Increased Conversion Rate
Through analysis and optimisation, we transform traffic into conversions, improving your ROI.
User Experience Optimisation
We improve navigation and accessibility to provide an experience that encourages users to take action.
Our Web Analytics and Conversion Optimisation Process (CRO)
Our approach to conversion optimisation and analytics is based on accurate data collection, detailed analysis and implementation of strategic changes to maximise your site’s performance.
Step 1
Data Audit
We get Reliable and Complex Data
We perform an initial audit to ensure your analytics tools (such as Google Analytics and Google Tag Manager) are set up correctly, capturing accurate data on user behaviour and conversions.
Results: Accurate and reliable data that provides a true picture of your website’s performance.
Step 2
User Behaviour Analysis
We identify Critical Points and Usage Patterns
We analyse how users interact with your site, looking at navigation patterns, entry and exit pages, and critical points in the conversion funnel. This allows us to identify opportunities to improve the user experience.
Results: Detailed information on areas of improvement and friction points in the user’s journey.
Step 3
A/B Testing and Experiments
Testing Changes to Improve Performance
We conduct A/B and multivariate tests to test alternative versions of key pages, comparing elements such as layout, CTAs, forms and text to see which delivers better conversion results.
Results: Data indicating which changes increase the conversion rate and improve the user experience.
Step 4
Conversion Funnel Analysis
Optimising Every Step Towards Conversion
We break down the conversion funnel to identify at which stages users abandon and which actions lead to conversion. This information allows us to adjust and optimise each step, removing obstacles and increasing the fluidity of the process.
Results: An optimised funnel that improves user retention and conversion rates.
Step 5
Content and UX Optimisation
Improving Content and Visual Experience
We review and optimise the content and layout of key pages to make them more attractive and relevant to the user, ensuring that every visual and textual element is conversion oriented.
Results: Pages that capture attention, maintain interest and generate specific actions by the user.
Step 6
Continuous Monitoring and Adjustments
Measuring Impact and Adjusting Strategies
Once improvements are implemented, we continuously monitor the results to ensure that the changes are having a positive impact. We adjust the strategy on an ongoing basis to further improve conversion and optimise performance.
Results: A constantly improving website, adapted to the changing needs of users and the market.
Case studies and testimonials
Explore how our clients have increased conversion rates, improved user retention and optimised their digital marketing spend with our CRO and data analytics strategies.
“Thanks to the conversion optimization and analytics performed by Branding Builders, we have managed to double our conversion rate. Every decision we make is now backed by data and has been key to our growth.”
— F. M. (Lord Drake Kustoms)
“Working with Branding Builders has completely transformed our view of how to interpret data. They provided us not only with a well-founded analytics strategy, but also helped us optimize every touchpoint with our customers.”
— Lucía Martínez (Customiza tu Moto)
Frequently Asked Questions about Web Analytics and Conversion Optimisation
What kind of businesses can benefit from CRO?
All businesses looking to optimise their website and improve conversions can benefit from a CRO strategy tailored to their needs.
How long does it take to see results with conversion optimisation?
The first results can be seen within a few weeks, depending on the volume of traffic and the implementation of changes.
How do you measure the success of conversion improvements?
We measure success through KPIs such as conversion rate, time on site, bounce rate and key interactions.
Ready to Convert More Visitors into Customers?
At Branding Builders, we work with precision and deep analytics to optimise your users’ experience and maximise conversions. Contact us and find out how our CRO and web analytics strategy can take your business to the next level.